To Build the Splendid Once More by Uniting and Striving

-Mad.Jin Xiaojun, general manager of China National Electronics Imp & Exp Beijing Co.

25 years have past since the establishment of China National Electronics Imp & Exp Beijing Co. in Nov.1980. With the kindness care and the great support from leaders at all levels of Beijing municipal government and CEIEC, CEIEC BEIJING has expanded from RMB200,000 yuan to the total assets of RMB380million yuan now by achieving the yearly sales revenue of RMB550 million yuan and accumulating the total import and export turnover USD4.2billion and in the mean time is of a comprehensive trading company with invested enterprise. 

During 25 years' development and with the sound reputation, CEIEC BEIJING has always cooperated with the domestic and foreign enterprises by way of equality and mutual benefits and provided the high quality and efficient service for them. Guided by the corporate philosophy of surpassing trade and expanding business, CEIEC BEIJING has insisted on the business idea of integrity, professionalism, efficiency and mutual-benefits. Owing to the strong abilities in exploiting the market and clients, CEIEC BEIJING has established a good economic and trade cooperative relationship with many famous multinational companies including Matsushita, Philips, Siemens, JVC and Itochu from which it imports and exports 500 kinds of commodities classified under 32 categories and with the import and export clients from more than 70 countries and regions all over the world. As early as 1980s,CEIEC BEIJING has taken the lead in setting up joint ventures of production basis in Beijing, such as BMCC, Philips and the first restaurant, Beijing Pearl Seafood Restaurant. During the past 25 years, CEIEC BEIJING has invested RMB190million yuan in many fields and made a significant contribution to utilize foreign capital for developing Beijing's electronic industry. Over the past years, CEIEC BEIJING has gradually explored a developmental road in combining the investment with trade, and moreover, it is also dedicated to look for more scientific and efficient approach to ensure the invested projects in the well-ordered direction, controlling the invested risks and guarantying the reasonable investment return and all of these have grind stably for the sustainable and health development of the company. Due to its outstanding achievement year after year, CEIEC BEIJING has become the top 500 import and export companies in China, the cooperation with AAA-Rated Credit in China Foreign Trade in 2005, the top 100 Beijing Economic Enterprises and received many local and national awards for the excellent performance in mechanical and electrical imports and exports. In the area of import and export business, investment and domestic trade, CEIEC BEIJING has promoted the innovations in system, management, products and knowledge and fully taken the advantage of the information and human resources of the capital. By adjusting the business and management systems to create the company's management feature, intensify the core competitive ability for company's major business, pay attention to inaugurate the company's brand name and seize the opportunity, CEIEC BEIJING has extended its chain from trade to industry and also by means of the market measure and the capital link to establish a long-term, stable cooperative relationship with manufacturers for going along the road of sustainable development by market-oriented, production-based and internationalized.  

Reviewing the development history of CEIEC BEIJING, we shall never forget those leaders at all levels and some relative departments such as Bank, Custom, Commodities Inspection Bureau and Tax Bureau who have given us a great support and we shall also never forget those production enterprises and brother companies who have a good faith cooperation with us. I would like in the name of CEIEC BEIJING and on behalf of the company's collective leadership of Party and administration as well as the entire employees to express our heartfelt gratitude to all the leaders and colleagues who provided us with care and support. 

During the past five years' development, CEIEC BEIJING has been always keen on the active and steady, the practical and realistic, well-done in the work and as a result the foreign trade up firmly, the newly invested projects developed healthily, the structure of company's asset adjusted orderly, the means of modernized management being sound more constantly and the construction of enterprise's culture going more and more perfectly. It is more gratified that we have possessed our homestead and enjoyed the health social prestige through our own efforts.  

CEIEC BEIJING has followed the developmental tenet of temporizing in work, multiplying for generations, outdoing oneself and pursuing excellence and shared the win-win with all of our customers by taking the integrity, professionalism and high efficiency in business. To surpass the business in the course of developing while to develop the business in the course of overstepping, we do advocate the inheritance and innovation, upgrading the market value and building up the flagship company in the business. We look forward to having a frank and honest cooperation with our new and old friends both at home and abroad in a much wider range and a more flexible manner for enjoying the success. 

Facing with the challenge brought forward by the globalized economy, we should have an right sense of thinking and intrepid courage. We are deeply aware of the lofty honour implying the solemn responsibility and that is to realize a new leap based on the good foundation established over the past 25 years and shall shoulder heavy responsibilities as well. Between the history and future and within the development and accumulation, CEIEC BEIJING's leading body and all the staff members will expand to the new sector in the international market by working energetically, reaching the possible highest standard and having a creative work. By striving hard to march forward unceasingly, we are sure to write our own pride and resplendence.