Beijing Snow Lotus Cashmere Co., Ltd. is a modern enterprise reorganized
on the basis of the former Beijing Snow Lotus Cashmere Limited Company
according to law. Its stocks are participated by six units, including Beijing Red
Lotus Cashmere Sweater Factory, Beijing International Power Development
Investment Company, Beijing Knitwear and Cotton Textiles Import & Export
Group Company and Beijing Textile Holding Company Ltd. The company has a
total capital stock of 138 million shares and produces annually one million
pieces of cashmere sweaters and 300 tons of cashmere knitting yarn. It boasts
1,200 staff and workers, 150 specialized technicians and 28 senior engineers.
The operations objective of the company is to observe the ¡°Snow Lotus¡±
spirit of ¡° striving for
first-rate, being pragmatic and trustworthy, and scaling
the heights audaciously¡±. By establishing a modern enterprise system, the
company will step up the superiority of the famous brand of ¡°Snow Lotus¡±,
constantly expand domestic and international markets, keep the best product
quality, and develop the best new variety of cashmere. It will realize the target
of making ¡°Snow Lotus¡± a world famous brand so as to make contributions
to the cashmere industry of China, and devote its efforts to maximize the
interest of its shareholders.
The company has completely inherited the history of its predecessor of
producing cashmere products over more than 30 years. As the first all-round
textile enterprise producing and developing cashmere products in China, the
company has always been in the leading position in the industry with strong
technical strength, advanced equipment, strict management, high quality and
excellent goodwill.
¡°Snow Lotus¡± brand
cashmere sweater came into existence in 1965.
It became a ¡°well-known¡± trademark as a result of the hard work of several
generations of people. The ¡°Snow Lotus¡± products have filled up gaps in
the cashmere industry in the enterprise, in the capital and in the motherland
and repeatedly won special honors. ¡°Snow Lotus¡± was the first to break
the international monopoly of the research on the technique of combing
cashmere, and the first to earn foreign exchange for the country by exporting
cashmere sweaters. It was also the first to win cashmere industry national
product quality gold medal, the first to obtain ISO9001 quality system
certification in cashmere industry and the first to complete the building of a
cashmere fashion dress production line. ¡°Snow Lotus¡± has not only entered
international garment market, but also repeatedly won the reputation of ¡°the
best seller¡± on domestic market.
In order to speed up the development of the enterprise, ¡°Snow Lotus¡±
upholds the enterprise culture of ¡°taking
human being as the basis¡±, fosters
the management idea of ¡°quality first, service foremost¡±, and
unswervingly
seeks the road for the sustained development of the enterprise. The winning
of the ISO9001 quality control certification in 1995 has made possible the
effective operation of the quality control system of the enterprise and served
as a pass of quality control for the products of the company to enter international
market. The success in developing BSLD-95 type cashmere carding machine
has enabled ¡°Snow Lotus¡± to win the Third National Prize for Invention and
the International Gold Prize for patent invention. This has ensured the leading
position of ¡°Snow Lotus¡± in the field of science and technology of the
cashmere industry. The check and acceptance of the 863/CIMS pilot project
of 2000 has brought high-tech means to the production and management of
the enterprise. The sense of service has spread to every field of the enterprise
and its products have won excellent market share to satisfy the needs of users.
The ¡°Snow Lotus¡± brand cashmere sweater is well known in China and
abroad due to its famous and precious raw material, strict technology,
outstanding reputation and high quality.
Looking forward to the future, ¡°Snow Lotus¡± will unswervingly advance
on the road of scientific and technological innovation. It will raise the scientific
and technological content of its products and develop in the direction of
producing diversified, high-grade, fashionable, serial, thin and a complete
range of products, so as to embody the contemporary trend of high-grade,
famous and precious, fine and exquisite ¡°Snow Lotus¡± products. It is
important to step up the goodwill of the brand. ¡°Snow Lotus¡± will realize
the set targets of an annual sales revenue of 500 million yuan after three years,
and an annual profit of 90 million yuan. The new ¡°Snow Lotus¡± will make
contributions in the field of textile industry of Beijing; new ¡°Snow Lotus¡± will
be the vanguard of the cashmere industry of China! |